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Jeans For Genes Day Friday August 5th

So this Friday is not only the start of the Olympics (cue big trivia night at school 😉 ) but it is also Jeans For Genes Day. What is Jeans For Genes Day?

jeans for genes logo

Jeans for Genes is the iconic fundraising campaign of Children’s Medical Research Institute.

Each year, Australians unite by wearing their favourite jeans and outdoing each other with crazy denim outfits, and donating money or purchasing merchandise, to support genetic research.

On the first Friday in August each year workplaces, schools and streets become a sea of denim in a united stance against childhood disease. This year, Jeans for Genes Day will be held on Friday 5th August.

Every dollar raised on the day helps scientists at Children’s Medical Research Institute discover treatments and cures, to give every child the opportunity to live a long and healthy life. (Jeans For Genes)

How can you get involved?? A number of ways…
  • dress in denim to show your support
  • click this link to go to the Jeans For Genes website where you can donate directly
  • pop into Jeanswest stores to buy merchandise
  • ring or pop into Gloss Hair & Beauty who have an amazing raffle happening with lots of prizes & all proceeds going to the Children’s Medical Research Institute
  • text ‘jeans’ to 1997 6484 to instantly donate $5…more info here

Jeanswest are also hosting a fab comp to get more people into denim on Friday, thereby showing their support for those children suffering from genetic diseases, cancers, epilepsy and birth defects. Details below…

As a proud supporter of Jeans for Genes Day (Friday 5 August), we’re giving 5 lucky winners + a friend the chance to win 1 of 10 free pairs of Jeanswest jeans! How to enter: 1. Take a selfie in your favourite Jeanswest jeans and post it on your Instagram account. 2. Tag a friend who would also love to win a free pair of jeans and comment on the post with one word that best describes your denim style. 3. Make sure you tag @jeanswest and include the following hashtags: #jeanswestjeans #jeanswest #jeansforgenesau 4. Comp ends at 12pm AEST 5/08/2016. Winners will be notified via Instagram. Please ensure your profile is set to public so we can see your entry. For full terms and conditions, click on the link in our profile.

A photo posted by Jeanswest (@jeanswest) on

About the CMRI (Children’s Medical Research Institute):
Most babies are born healthy, but sadly 1 in 20 children is born with a birth defect or genetic disease. On average, that’s one in every classroom.

Children’s Medical Research Institute is dedicated to finding ways to treat or prevent childhood cancer, epilepsy, birth defects and genetic diseases in order to create brighter futures for all children including those who are with us today & those yet to come in to this world.

Many major advances in children’s health have resulted from medical research including the demise of previously fatal illness like polio, smallpox & diphtheria so, together, we really can make a difference & give kids around the world the opportunity for a healthy start to life.

jeanswest jeans for genes

does your butt need a lift?! Try these Jeanswest Butt Lifter Super Skinny Jeans 😉 $79.99 or $109 as one of two pairs of selected jeans
after being lifted all day, relax in these Boyfriend Jeans in gorgeous light vintage wash, $79.99 or again, part of the 2 for $109 deal #winning

iconWhat will you be wearing to show your support? I’ve got my supporter tee which I’ll be wearing with double denim #showyoursupport #jeansforgenes #texttodonate

Make sure you send me your Jeans For Genes support outfits…I’m looking for double and even triple denim to share on facebook! xx