shopping

#shoplocal…with MILF life the label for the modern mama!

As Lana, the face and mama behind MILF life the label puts it, motherhood and style needn’t be oil and water. They are not mutually exclusive, they can co-exist quite happily with the right pieces and she is here to help mums embrace their mummyhood’ness and proudly show it off stylishly. From beanies and truckers to key rings and leggings, MILF life the label is appearing everywhere from A lister baby shower giftbags to your fellow mumma at the gym post school drop off! I AM MAMA is the latest range and mamas worldwide are embracing this tagline on their tees and phone covers.

Like many other fave brands and #shoplocal features, I came across Lana and her fab biz MILF life on Insta. I loved the idea behind the brand and had a little giggle at the name, which can stand for whatever you want it to stand for. For me it is a fun name that makes you feel good and MILF’y even when you haven’t slept for a week, have snot on your jumper, your hair is more dry shampoo than actual hair and you can’t remember your last shower. It is a feel good brand and I love it! And I may or may not have several products, including this nappy clutch which I use for either my makeup essentials (read nurofen, roll on and lip balm) in my handbag or as a clutch when I’m out and about on the town…cos that happens a lot *eyeroll.

I will hand over to Lana to chat all things milfy…with mebbe the odd italic interjection from me 😉

1. Please give a brief introduction about yourself…
My names Lana I’m the Mama of a cheeky, funny and loving three year old boy named Riley.

I had to scroll a loooooong way back to find this…these #shoplocal peeps are not selfie takers it seems!!!!

2. What is MILF life the label?

I am the owner/founder of M.I.L.F life the label www.milflifethelabel.com a brand for the Modern Mama specializing in Activewear, Casual wear, fashion & Accessories.
It’s a cheeky label encouraging Mothers to still be stylish,confident and make a statement whilst owning what we believe is the best job in the world!
How gorg is Not So Mumsy who had MILF life gift bags for guests at her baby shower? <3
3. Where are you based? 
We are based in Sydney and sell via the wonderful world that is online. We have customers from all over the world and dream of M.I.L.F life becoming an international and recognizable brand. 

And with mega stylin’ mamas like Anna Mac super stylist repping the brand, it won’t be long before MILF life the label is THE label to be showing off!

4. When did MILF life start & why?
I started just over a year ago. Having worked in media most of my life I was struggling to find a happy balance between work and being a hands on Mum. Owning a label has been a dream of mine since I was 12 and I found there was a massive gap in the market for a label purely dedicated to Mothers. Sure there are some great maternity lines… But what happens after that?….. Then along came M.I.L.F life!
5. Why #shoplocal is important to you?
It really gets to me when i wake up and see that Kim Kardashian has sold out of her make up in 10 minutes. Does she really need any more coin??? It’s the little people who are putting blood sweat and tears, late nights and early mornings into something they are truly passionate about whilst running a household and family that should be supported. By shopping local your not only putting a smile on someones face but secretly they are also doing a happy dance over your $20 order.

All of our designs are created by myself but unfortunately due to budgets we source our materials from overseas.

6. The important question: TEA OR COFFEE???!!!!
100% Coffee – Can’t start the day without it!
7. pop in all your links and contact info here…give us all your deets!
8.Before signing off, anything else?!
I would love to offer all Life, Loves and Liz lovelies free shipping using code: MILF
Thanks for playing along Lana, it’s been a blast having your milfy self here at Life, Loves and Liz and I hope to see lots more lovelies being all milfy with their clutches, leggings, truckers and more!